"Some of the major drivers of human behavior...
- Safety: Does it provide peace of mind or reduce risk?
- Sex: Does it help them find love or make love?
- Convenience: Does it save time or energy?
- Social norms: Does it help them get along with others?
- Status: Does it improve their standing or help them gain approval?
...which all fit into the larger category of self-interest: How does it serve the person?"
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