Nine American Life Styles
Arnold Mitchell
Values and life styles
1 need- driven groups
1 survivor life style -- hopeless, out of touch, poverty, TV escape
2 sustainer lifestyle
2 outer directed groups
3 belonger lifestyles
4 emulator lifestyle
5 achiever lifestyle
3 inner-directed groups
6 I-am-me lifestyles
7 experiential lifestyle
8 societally conscious lifestyle
4 combined outer-inner lifestyles
9 integrated lifestyle
we are what we believe, what we dream, what we value
Lakein
Fear: extinguish, contain, yield, balloon
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